The Kalamazoo Gazette reports that Miller’s Super Valu has decided to close its store in Sturgis, Michigan, a unit that has been open for almost three decades. The reason? Increased competition.
But here’s where it gets interesting...
Miller’s has eight other locations that it plans to keep open...and it also intends to keep serving the Sturgis market via home delivery, though now the food will be sourced from its LaGrange store. So, while it is closing a store, it is not abandoning a market.
But here’s where it gets interesting...
Miller’s has eight other locations that it plans to keep open...and it also intends to keep serving the Sturgis market via home delivery, though now the food will be sourced from its LaGrange store. So, while it is closing a store, it is not abandoning a market.
- KC's View:
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Maybe a picture of the future? In certain markets, under certain circumstances, maybe you don’t need to have a physical store in order to have a piece of the local food business. What may be most important is having a compelling offer, relevant products, an ability to communicate with the audience and an intimate understanding of what shoppers want and need. But a bricks-and-mortar store? Maybe not so much ...
