by Kevin Coupe
Today is February 29. And Amazon-own Zappos.com is celebrating Leap Year with a twist on its usual one-year return policy.
The online retailer said this week that anyone who buys anything from Zappos today will have four years - until the next time there is a February 29 - to return it.
That’s 1,460 days.
Now, this may just be a marketing gimmick.
After all, even though the shopper has four years, the products must still be in the condition they were received and in the original box and/or packaging. And four years is a long time to keep a box, much less a product inn its original condition.
But there’s nothing wrong with marketing gimmicks. Especially clever marketing gimmicks.
They can be an Eye-Opener.
Today is February 29. And Amazon-own Zappos.com is celebrating Leap Year with a twist on its usual one-year return policy.
The online retailer said this week that anyone who buys anything from Zappos today will have four years - until the next time there is a February 29 - to return it.
That’s 1,460 days.
Now, this may just be a marketing gimmick.
After all, even though the shopper has four years, the products must still be in the condition they were received and in the original box and/or packaging. And four years is a long time to keep a box, much less a product inn its original condition.
But there’s nothing wrong with marketing gimmicks. Especially clever marketing gimmicks.
They can be an Eye-Opener.
- KC's View:
