Royal Ahold announced thus morning that it is acquiring Bol.com, a European e-tailer, for the equivalent of $470 million (US).
The company said that the move would “accelerate Ahold's online growth,” and that Bol.com would get additional bandwidth from being part of a major retail group.
Bol.com currently sells products that books, entertainment, electronics and toys, has 3.4 million active customers and last year had sales that were the equivalent of $475 million (US) last year.
Ahold CEO Dick Boer has said that he wants to triple his company’s online sales in coming years, to the equivalent of $2 billion (US).
The company said that the move would “accelerate Ahold's online growth,” and that Bol.com would get additional bandwidth from being part of a major retail group.
Bol.com currently sells products that books, entertainment, electronics and toys, has 3.4 million active customers and last year had sales that were the equivalent of $475 million (US) last year.
Ahold CEO Dick Boer has said that he wants to triple his company’s online sales in coming years, to the equivalent of $2 billion (US).
- KC's View:
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The acquisition may be in Europe, but one can expect that everything and anything that Ahold learns from Bol.com will be available for export to the US.
Smart move for Ahold. It is called embracing the future.
