• In the UK, BrandChannel.com has a piece about how public relations issues with which Tesco has been grappling.
For one thing, it continues to deal with criticism of its decision to abandon its plan to label every product in the store with information about its carbon footprint, a move that Tesco said was prompted by the fact that it was too expensive and time-consuming to accomplish.
At the same time, the site says, Tesco set up a not-for-profit group to raise money for women’s health charities, but then got criticized because it promote the effort with a “cheeky marketing campaign” that some saw as anti-feminist. And it also has taken fire from some about its participation in a government-sponsored youth work program that gave kids apprenticeship-style jobs at no pay, which some described as a “slave labor” scheme. (In fairness, Tesco does promise young people the chance to interview for a full-time job when their apprenticeships have been completed.)
For one thing, it continues to deal with criticism of its decision to abandon its plan to label every product in the store with information about its carbon footprint, a move that Tesco said was prompted by the fact that it was too expensive and time-consuming to accomplish.
At the same time, the site says, Tesco set up a not-for-profit group to raise money for women’s health charities, but then got criticized because it promote the effort with a “cheeky marketing campaign” that some saw as anti-feminist. And it also has taken fire from some about its participation in a government-sponsored youth work program that gave kids apprenticeship-style jobs at no pay, which some described as a “slave labor” scheme. (In fairness, Tesco does promise young people the chance to interview for a full-time job when their apprenticeships have been completed.)
- KC's View:
- Tesco seems to be in one of those “if it can go wrong, it will go wrong” loops. And, like in Groundhog Day, it probably seems like it’ll never end.
