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Reuters reports about rampant speculation that Amazon may open a bricks-and-mortar store in Seattle this summer, on the theory that “Amazon's line of Kindle devices may sell better if consumers have a chance to try them out before buying.”

The store, if it comes to fruition, would be a test to see if an Amazon Store could have the same kind of impact as the Apple Store has had for that company. If it worked, a national rollout then could be in the cards.

The story notes that Amazon actually already has one physical store - a Beauty Bar store in Manhasset, New York, that is operated by Quidsi, an online retailer that Amazon acquired last year.
KC's View:
I get why Amazon might think that a chain of Kindle stores might be an interesting idea, but I just can’t help but think that somehow it gives away the competitive advantage that Amazon has exploited with such success.