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• In a bid to appeal to young, primarily female shoppers, Walmart announced that it will be throwing a “Twilight” party on February 10 to celebrate the DVD release of Twilight Saga: Breaking Dawn Part 1. According to the press release, “Starting at 11 p.m. on Friday, Feb. 10, Walmart will throw the ultimate Twilight party with special giveaways, movie trivia and a bakery stocked with Twilight­-themed treats such as cupcakes and cakes. Walmart shoppers can also catch a cameo appearance from Rosalie Cullen (one of the characters from the film - a vampire) on the retailer's in-store television network while waiting for the midnight unveil.”
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