• Internet Retailer reports on a new study from The NPD Group saying that “books, stationery and office supplies stands as the most common product category consumers shop for online, with 48% of survey respondents reporting that they have shopped for those items within the last year ... Apparel and consumer electronics follow closely behind, with each of those categories at 46%. Additionally, 34% of consumers say they have shopped for shoes and boots online and 25% shopped for fashion accessories, such as scarves.” The story goes on to say that “of consumers who shop for clothes online, 73% not only research and browse but also buy, the survey found.”
- KC's View:
