business news in context, analysis with attitude

by Kevin Coupe

The numbers are startling, both as a barometer of how engaged people are in new technology, and a measurement of what people will spend money on even during recessionary times.

Apple Inc. said yesterday that it sold 37 million iPhones over the holidays, contributing to a total of 183 million phones that it has sold since bringing the first iteration of product onto the market in 2007.

The company also sold 15.4 million iPads over the holidays, more than twice as many as it did during the same period a year earlier.

In addition to being an indicator of what people’s technological and fiscal priorities are, the sales figures also suggest the extent to which Apple has evolved - the kind of evolution that is necessary for companies to remain relevant and vibrant in a changing world.

The New York Times notes that “revenue from the iPhone and iPad - neither of which could be bought five years ago - now accounts for 72 percent of Apple’s total revenue, underscoring the transformation of the company.

It’s an Eye-Opener.
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