The Chicago Sun Times reports that Groupon coupons will now be available on touchscreens installed on some 30 kiosks throughout the city, with the deals “targeted to each kiosk’s location, so that a daily deal at a Navy Pier kiosk could include a discount for the IMAX Theatre, while those at the Soldier Field kiosk could offer a deal for a youth sporting event ... Users may pay for the Groupons with a credit card or can email or Facebook them to themselves to consider later.
According to the story, “The expanded Groupon access - the number of the so-called SmartKiosks will grow to 100 by March - stems from Groupon’s partnership with SmartDigital, a two-year-old, nine-employee South Loop business that aims to offer free, accessible interactive technology.”
The Sun Times says that the Groupon-kiosk arrangement is slated to be expanded to Miami and New York.
According to the story, “The expanded Groupon access - the number of the so-called SmartKiosks will grow to 100 by March - stems from Groupon’s partnership with SmartDigital, a two-year-old, nine-employee South Loop business that aims to offer free, accessible interactive technology.”
The Sun Times says that the Groupon-kiosk arrangement is slated to be expanded to Miami and New York.
- KC's View:
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This tells you a lot about Groupon’s go-to-market strategy - that it is looking wherever possible to help companies sell whatever inventory they happen to have, and that they are looking to aggressively build their market share. This is also really smart when it comes to helping tourists access Groupon’s offers, by putting them in front of consumers in new and different places. Smart move.
