The Los Angeles Times reports on how McDonald’s ran into a little trouble with a new Twitter-based campaign that was supposed to generate social media enthusiasm for its products.
According to the story, “The campaign started out as a wholesome, feel-good exercise. There were two hashtags, #McDStories and #meetthe farmers, that launched Thursday and were intended to highlight the fast-food giant's commitment to fresh produce and meats.”
The thing about Twitter is that things can take unexpected turns. And what happened is that some Twitter users decided that they were less enthused about the fast feeder, and started posting comments like ““I only eat McDonald's when I am ill because it makes me feel sick anyway,” and “These #McDStories never get old, kinda like a box of McDonald's 10 piece Chicken McNuggets left in the sun for a week.”
McDonald’s took down #McDStories within two hours, but left up #meetthe farmers, which got less grief.
“As Twitter continues to evolve its platform and engagement opportunities, we’re learning from our experiences,” Rick Wion, McDonald's social media director, said in a statement.
According to the story, “The campaign started out as a wholesome, feel-good exercise. There were two hashtags, #McDStories and #meetthe farmers, that launched Thursday and were intended to highlight the fast-food giant's commitment to fresh produce and meats.”
The thing about Twitter is that things can take unexpected turns. And what happened is that some Twitter users decided that they were less enthused about the fast feeder, and started posting comments like ““I only eat McDonald's when I am ill because it makes me feel sick anyway,” and “These #McDStories never get old, kinda like a box of McDonald's 10 piece Chicken McNuggets left in the sun for a week.”
McDonald’s took down #McDStories within two hours, but left up #meetthe farmers, which got less grief.
“As Twitter continues to evolve its platform and engagement opportunities, we’re learning from our experiences,” Rick Wion, McDonald's social media director, said in a statement.
- KC's View:
- You got that right. Though I’m not sure that taking down a Twitter feed is the best way to deal with voices that don’t agree with you.
