The New York Times reports on a new study from the Pew Research Center’s Internet and American Life Project saying that the number of US adults who owned tablets and e-readers almost doubled from mid-December 2011 to early January 2012.
According to the story, the report “found that the share of adults who owned tablet computers increased to 19 percent from 10 percent, with the same increase for adults who owned e-readers.”
The Times writes that “the increased ownership of tablets was especially pronounced among highly educated people with household incomes of more than $75,000. Almost one-third of people with college degrees now own tablet computers, the report said. Women were heavier buyers of e-readers than men, a finding consistent with surveys that indicate women tend to buy more books than men.”
According to the story, the report “found that the share of adults who owned tablet computers increased to 19 percent from 10 percent, with the same increase for adults who owned e-readers.”
The Times writes that “the increased ownership of tablets was especially pronounced among highly educated people with household incomes of more than $75,000. Almost one-third of people with college degrees now own tablet computers, the report said. Women were heavier buyers of e-readers than men, a finding consistent with surveys that indicate women tend to buy more books than men.”
- KC's View:
- This is huge movement, and emblematic of the shifts taking place in consumer behavior.
