business news in context, analysis with attitude

• @WalmartLabs has announced the launch of what it is calling a “Get on the Shelf” contest, which offers anyone in the US “the chance to get their product sold on Walmart.com and even in Walmart stores. Any product in any category currently covered by Walmart is eligible ranging from housewares and electronics to toys and apparel.”

The contest is being set up with a kind of ‘American Idol” infrastructure, with contestants required to “create videos of their latest inventions and the public will vote online for the winners.

“A two-round public voting process will determine the top three products to be sold on Walmart.com. The Grand Prize winner's product will be sold on Walmart.com and featured on the site's home page, and also get valuable shelf space in select Walmart stores across the country.”
KC's View: