• The Boston Globe reports that Ocean Spray Cranberries and PepsiCo “have formed a strategic alliance in Latin America that will give PepsiCo exclusive rights to manufacture and distribute a portfolio of cranberry- and blueberry-based beverages through its Latin America Beverages division. Financial terms of the transaction were not disclosed.”
• Advertising Age reports that Pennsylvania-based Yuengling & Son has become “the largest U.S.-owned brewer that makes all its beer in the states.” It has passed Boston Beer Co. to gain that position, and also has gotten to the point where it is now eighth in the US in terms of market share.
The story notes that Yuengling “is in the midst of a growth spurt, now selling in Washington, D.C., and 14 states, mostly in the Southeast and on the East Coast. The brewer's Ohio launch is seen as one of the most successful beer expansions in years. The excitement is palpable in markets like Cincinnati, with Yuengling grabbing tap handles at top restaurants and bars, and drinkers are heard talking up the beer to friends.”
• The Chicago Tribune reports that PepsiCo is returning to a previous policy of only using Florida oranges in its Tropicana orange juice; the company did so until 2007, at which point it started using alternative sources.
The story notes that this decision was made “several months ago, before low levels of fungicide were found in oranges from Brazil.”
• The Chicago Sun Times reports that Kraft Foods plans to eliminate some 1,600 jobs within the next year, including about 40 percent of its North American sales operations. The move is part of Kraft’s move to split into two companies.
• Advertising Age reports that Pennsylvania-based Yuengling & Son has become “the largest U.S.-owned brewer that makes all its beer in the states.” It has passed Boston Beer Co. to gain that position, and also has gotten to the point where it is now eighth in the US in terms of market share.
The story notes that Yuengling “is in the midst of a growth spurt, now selling in Washington, D.C., and 14 states, mostly in the Southeast and on the East Coast. The brewer's Ohio launch is seen as one of the most successful beer expansions in years. The excitement is palpable in markets like Cincinnati, with Yuengling grabbing tap handles at top restaurants and bars, and drinkers are heard talking up the beer to friends.”
• The Chicago Tribune reports that PepsiCo is returning to a previous policy of only using Florida oranges in its Tropicana orange juice; the company did so until 2007, at which point it started using alternative sources.
The story notes that this decision was made “several months ago, before low levels of fungicide were found in oranges from Brazil.”
• The Chicago Sun Times reports that Kraft Foods plans to eliminate some 1,600 jobs within the next year, including about 40 percent of its North American sales operations. The move is part of Kraft’s move to split into two companies.
- KC's View:
