business news in context, analysis with attitude

International Supermarket News reports that Tesco has thrown “down the gauntlet” to its UK competitors, cutting the price of some 350 “everyday products.” Richard Brasher, Tesco’s UK chief, tells the paper that the move reinforces the fact that Tesco’s price cutting will be a consistent strategy in the new year, and that this ”is a rolling campaign to help customers save more money every day on the essentials they need the most.”

The move comes, the story says, as William Morrison Supermarkets relaunches a value-driven private brand called M Savers as “totally reviewed and improved.”
KC's View: