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USA Today reports this morning that Coca-Cola announced yesterday that it is “physically moving its secret formula from a SunTrust Bank vault in Atlanta to a vault in a new exhibit at Coke's World of Coca-Cola tourist attraction in downtown Atlanta.”
KC's View:
The trick here, analysts say, is that Coke is reminding everyone that it has a secret formula.

Everybody needs a secret formula. Or a secret sauce. Or something that makes them different from the other guy. And, we all need to remind people of that every once in a while.