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Supervalu announced that it has joined the U.S. Department of Energy's Better Buildings Challenge, which aims to engage building operators nationwide in improving energy efficiency by 20 percent by 2020.

"Reducing our energy footprint and creating a more thoughtful and sustainable operation are important priorities, and we will continue to test innovative ways to build our stores with future generations in mind," said Supervalu CEO Craig Herkert. "These projects are good for the environment, improve our operating efficiency and create jobs -- ultimately benefiting the communities we serve."

Herkert made his comments at a Washington, DC, conference also attended by President Barack Obama and former President Bill Clinton.

Supervalu said that it has invested $20 million in energy efficiency initiatives this year alone resulting in over 1,300 projects across its enterprise, and that it has been working over the past five years to reduce total carbon emissions by 10 percent and landfill waste by 50 percent and is on track to reach those milestones by the end of 2012.
KC's View:
I remember a retailer telling me not that many years ago that he would only be able to sell “green” within his organization when he could draw a direct line between it and the other kind of green. I saw something the other day about how some business experts are saying that sustainability will be a less important value in coming years, but I find that hard to believe, as companies like Walmart and Supervalu and Delhaize and Whole Foods and a host of other companies see that sustainability can be a profit-generating strategy.