• Advertising Age reports that while “Walmart isn't owning up to any blanket campaign to better leverage employees as brand ambassadors,” the retailer seems to be moving in that direction by “revamping its internal employee social network and switching publishers as a prelude to beefing up its in-house magazine, Walmart World, with both more content and outside advertising. The latter could prove an even greater magnet for brand marketers trying to sway Walmart's in-house influencers, particularly now that the chain is allowing local managers more ability to green-light items and is encouraging employees to promote specific items in their stores.”
- KC's View:
