business news in context, analysis with attitude announced that its Price Check by Amazon app, originally released only for the iPhone, is now available for Android mobile phones.

Price Check by Amazon is described as “a price comparison app that provides shoppers the easiest way yet to compare in-store prices with the low prices on and its more than two million online merchants, across all categories of products -- from toys to consumer electronics. Shoppers can use the app to scan a barcode, snap a picture, or say or type a product name to see prices from and its other online merchants and read product reviews. Shoppers can then purchase the item with 1-Click and have it delivered directly to their doorstep.”

"So far this year we've seen shoppers with iPhones choose Price Check's barcode scanner to check prices more than any other search method available with the Price Check app and use Price Check millions of times, most frequently on weekends," says Sam Hall, director of Amazon Mobile. "We're thrilled to now offer Android users the same instant access to Amazon's prices wherever they shop."
KC's View:
The existence of this application should scare the hell out of traditional retailers that focus on price ads to be their differential advantage. Sure, you have to be sharp on price ... but you also have to have other things going for you that Amazon cannot or does not offer, because those will be the advantages that help maintain consumer loyalty in the long run.