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The Los Angeles Times reports that Family Dollar will open its first four stores in California on Thursday, putting it into direct competition with 99 Cents Only Stores.

According to the story, “The four shops — located in Fontana, Riverside, Ontario and Rialto — are the first step in a major push into California by the North Carolina company, which plans to open up to 50 stores in the Golden State by next fall.”

The story goes on: “As the tough economy drags on, dollar store chains are looking to expand rapidly as shoppers stretching their money shower them with business. Another rival chain — Dollar General Corp., based in Goodlettsville, Tenn. — has recently been reaching west and plans to open its first stores in California next year.”
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