• Advertising Age reports that Walmart plans to “blow up” its designated multicultural marketing budget, and instead funnel the money to support multicultural efforts within its various business units.
Tony Rogers, senior VP-brand marketing and advertising, told the the ANA's Multicultural Marketing & Diversity Conference in Miami, "I've come to the conclusion that if you really want to be serious about multicultural, one way to do it is just blow up the multicultural budget ... Take the multicultural budget out of a silo and push it out into the business units. [And] you've got to protect the budget and make sure it doesn't just dissolve away.”
• Walmart has announced that “in appreciation of active and retired U.S. military personnel's service to our country, Sam's Club announces the permanent addition of a new Military Membership to our portfolio of membership offerings. When joining or renewing as an Advantage Member ($40) or Advantage Plus Member ($100) Sam's Club will provide a $15 Sam's Club gift card per primary membership to military personnel, active or retired, their spouses and civilian military employees.”
Tony Rogers, senior VP-brand marketing and advertising, told the the ANA's Multicultural Marketing & Diversity Conference in Miami, "I've come to the conclusion that if you really want to be serious about multicultural, one way to do it is just blow up the multicultural budget ... Take the multicultural budget out of a silo and push it out into the business units. [And] you've got to protect the budget and make sure it doesn't just dissolve away.”
• Walmart has announced that “in appreciation of active and retired U.S. military personnel's service to our country, Sam's Club announces the permanent addition of a new Military Membership to our portfolio of membership offerings. When joining or renewing as an Advantage Member ($40) or Advantage Plus Member ($100) Sam's Club will provide a $15 Sam's Club gift card per primary membership to military personnel, active or retired, their spouses and civilian military employees.”
- KC's View:
