• Advertising Age reports that former Walmart CEO and current board member Lee Scott told the National Beer Wholesalers Association conference in Las Vegas that the retailer plans to ramp up its selection of craft beers.
Walmart, Scott said, "built the company on two things: One was price, but the other was assortment, and you can't take an area like beer where people are moving to craft and 'under-assort' yourself because the person who is buying craft beer and wants that assortment will drive to Kroger and pay the 15% more."
Walmart, Scott said, "built the company on two things: One was price, but the other was assortment, and you can't take an area like beer where people are moving to craft and 'under-assort' yourself because the person who is buying craft beer and wants that assortment will drive to Kroger and pay the 15% more."
- KC's View:
- Assortment is a good thing. Keeping product in-stock is another, and that’s been a growing problem under Scott’s successors.
