• Kantar Retail is out with a new study saying that based on a survey of 20 categories in the edible grocery segment, Walmart is the cheapest.
"Our study confirms that Walmart is the least expensive one-stop shop for the cash-strapped shopper," says Leon Nicholas, Senior Vice President with Kantar Retail. "Importantly, Walmart achieved this distinction without the use of any rollbacks. Clearly, the retailer's effort to bolster its value positioning through smaller sizes and an increasing number of value-positioned SKUs is paying off.”
The Kantar study says that “while Walmart may have featured larger sizes with a favorable price/volume ratio in the past, the retailer can now lay claim to saving the shopper money on an absolute basis in a single stop.”
"Our study confirms that Walmart is the least expensive one-stop shop for the cash-strapped shopper," says Leon Nicholas, Senior Vice President with Kantar Retail. "Importantly, Walmart achieved this distinction without the use of any rollbacks. Clearly, the retailer's effort to bolster its value positioning through smaller sizes and an increasing number of value-positioned SKUs is paying off.”
The Kantar study says that “while Walmart may have featured larger sizes with a favorable price/volume ratio in the past, the retailer can now lay claim to saving the shopper money on an absolute basis in a single stop.”
- KC's View:
