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Forbes reports that this summer’s Ramadan promotion by Whole Foods and Saffron Road was a success - “according to Saffron Road, sales surged 300 percent during Ramadan and its fanbase on Facebook increased by 200 percent.”

“‘Not only did we have a huge surge in sales during Ramadan – a 300 percent increase, but we believe perhaps thousands of new halal consumers came into their local Whole Foods Market – some for the first time and many who have stated they are now loyal customers for life,’ said Adnan Durrani, CEO of Saffron Road.

“This was Whole Foods first Ramadan campaign. Whether it’s repeated next year remains to be seen, the whole even caused a marketing headache for the chain, but surely the numbers can do the talking.”
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