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BrandKeys is out with its 2011 Customer Loyalty Leaders index, and says that Amazon’s online store is now in the top spot, moving up from being number seven in 2010.

Apple’s iPhone dropped from first to second in the new report, and Facebook was third - even though it wasn’t on the list last year.

The remaining members of the top 10 are Samsung’s smart phone, Apple’s computers, Zappo’s, Hyundai, the Kindle e-reader, Patron tequila, and Mary Kay cosmetics.

"Brand loyalty has always been primarily driven by emotion," points out Brand Keys founder and President Robert Passikoff. “Consumers seek to emotionally connect with brands that actually stand for something, and to connect with each other, too."

Among the retailers on the list were Dunkin’ Donuts (#12), Walmart (#13), Netflix (#22), McDonald’s (#26), Target (#33), Sam’s Club (#38), BJ’s Wholesale Club (#50), Costco (#98) and Starbucks (#100).
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