business news in context, analysis with attitude

by Kevin Coupe

Whole Foods and The Container Store have teamed up for a back-to-school video that highlights how to pack healthy lunches for kids ... it does an excellent job of combining the two Texas companies’ competitive strengths: healthy foods, efficient storage, and environmental responsibility. And, it actually has a goal of selling stuff.

It is a smart combination. And an Eye-Opener.

You can see it here.
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