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The Wall Street Journal reports that the Borders brand name - despite the fact that the company’s 399 stores are going out of business - may not be dead and buried. A September 14 auction of the company’s intellectual property has been scheduled, which will include the website.

According to the store, the company wants “to sell off the right to use Borders’s logo, its trademarks, customer membership lists and other intangible property. The move follows the path of other now-defunct retailers like Circuit City and Linen ‘n Things, whose brand names continue to attract online customers who gravitate towards their familiarity.”
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