by Kevin Coupe
Apple Inc. announced this week that its first quarter revenue was up 82 percent to $28.57 billion, with profit more than doubling to $7.31 billion, compared to the same period a year ago.
At the same time, the company announced that during the first quarter, it sold more than 20 million iPhones and 9.3 million iPads - more than twice the number sold during the year-ago quarter.
But, as several analysts pointed out, this may not be the most Eye-Opening feat.
Consider this. Apple’s retail sales growth roughly accounted for one-fifth of all US retail expansion during the quarter.
Of course, this could speak to either the health of Apple or the overall weakness of the US economy.
But that’s still amazing.
And what marketers need to keep in mind is that we live in a culture that is growing up on these technologies, and whose consuming behavior will be shaped to a great extent by how things like smart phones and tablet computers are integrated into their lives.
Apple Inc. announced this week that its first quarter revenue was up 82 percent to $28.57 billion, with profit more than doubling to $7.31 billion, compared to the same period a year ago.
At the same time, the company announced that during the first quarter, it sold more than 20 million iPhones and 9.3 million iPads - more than twice the number sold during the year-ago quarter.
But, as several analysts pointed out, this may not be the most Eye-Opening feat.
Consider this. Apple’s retail sales growth roughly accounted for one-fifth of all US retail expansion during the quarter.
Of course, this could speak to either the health of Apple or the overall weakness of the US economy.
But that’s still amazing.
And what marketers need to keep in mind is that we live in a culture that is growing up on these technologies, and whose consuming behavior will be shaped to a great extent by how things like smart phones and tablet computers are integrated into their lives.
- KC's View:
