The Wall Street Journal reports this morning that “package design has become so artful, it has come to this: Even the barcode, the style runt of product labeling, is getting gussied up.
“Beer, granola, juice and olives are sporting barcodes that integrate famous buildings, blades of wheat and bubbles into the ubiquitous black and white rectangle of lines and numbers.
“Consumer-goods companies hope these vanity barcodes will better connect with customers.”
“Beer, granola, juice and olives are sporting barcodes that integrate famous buildings, blades of wheat and bubbles into the ubiquitous black and white rectangle of lines and numbers.
“Consumer-goods companies hope these vanity barcodes will better connect with customers.”
- KC's View:
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I cannot imagine any circumstances under which a bar code design would have the least bit of impact on whether I bought something or not. But I think I’d notice it, especially at self-checkout (which I use a a lot). And since pretty much any differential advantage is a positive, maybe the aesthetics of it would be pleasing, even if in a subliminal way.
