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Tesco-owned Fresh & Easy Neighborhood Market announced that it won 39 medals at the 72nd annual Los Angeles International Wine & Spirits Competition, where more than three thousand 3,200 wines were entered from around the world and tasted by a 64-member panel comprised of international judges.

Fresh & Easy has now received 275 medals in wine competition since 2007, largely for under $10 wines crafted in California, Washington, Oregon, Italy, Spain, Australia, France, Chile, Argentina and New Zealand.
KC's View:
If you’re going to create private brands, seems to me it makes a lot more sense to create something distinguished as opposed to just a me-too lower priced alternative. Something that is not, if you will indulge me, lowest-common denominator.