The New York Times reports that big box DIY stores such as Home Depot and Lowe's are “adding bar codes to certain products that give potential buyers on-the-spot access to product reviews and ratings, how-to guides and videos.
“This will gradually expand across a greater range of products in the thousands of stores across the country as the huge home improvement retailers, which have been hit by the poor economy, seek to prompt consumers to undertake repairs or renovations they have been delaying.”
“This will gradually expand across a greater range of products in the thousands of stores across the country as the huge home improvement retailers, which have been hit by the poor economy, seek to prompt consumers to undertake repairs or renovations they have been delaying.”
- KC's View:
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The ability of companies to provide more information via bar codes, and the willingness of consumers to access that information, further drives us toward a consumer-centric retailing universe. Resistance, as they say, may be futile.
