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The Kroger Co. has announced “new details of its progress on seafood sustainability and the next phase of its partnership with World Wildlife Fund (WWF), a leading global conservation organization. WWF is at the forefront of developing strategies for responsibly-sourced wild seafood.  Kroger has been working with WWF for more than a year to assess its current seafood supply and develop ways to improve the sustainability of its seafood buying practices and standards.

“The results of the internal analysis suggest already more than half of the top 20 wild-caught seafood species sold by Kroger are certified by the Marine Stewardship Council (MSC) or in full assessment.  Kroger has set a 2015 goal of sourcing 100% of its top 20 wild-caught species from sources that are certified by MSC, in full assessment, or involved in a Fishery Improvement Project with WWF.”

The announcement goes on: “In addition to sourcing 100% MSC certified fish, Kroger is supporting a number of Fishery Improvement Projects in cooperation with WWF including the Ecuadorian mahi mahi and Indonesian yellowfin tuna fisheries. The improvements being put in place will directly help these fisheries perform at a level consistent with MSC standards, benefiting local communities, fishermen, suppliers and consumers.

Kroger will also no longer sell shark, marlin or bluefin tuna due to sustainability concerns in the species.
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