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In a blast from the past, Boulder, Colorado will get a new organic and natural food store on Earth Day, April 22 - Alfalfa’s, which was name of a local chain that started in 1979 and had a kind of iconic status until it was acquired by Wild Oats, which then was acquired by Whole Foods. And, the new store is located at the original Alfalfa’s Boulder location.

According to the Daily Camera, “The Whole Foods-Wild Oats transaction stirred the ire of the Federal Trade Commission, which fought the acquisition in a federal court battle that it eventually lost. The antitrust agency subsequently continued to pursue an administrative case against Whole Foods and last year reached a settlement agreement that required the sale of 32 stores - including the 1651 Broadway and 2584 Baseline Road sites in Boulder.

“The 1651 Broadway location was one of only three that ended up selling, as it landed in the hands of Boulder-based A-M Holdings LLC, an entity established by Mark Retzloff, a co-founder of the original Alfalfa's, and veterans of the natural products industry. A-M Holdings also acquired the Alfalfa's intellectual property.”

The new store also has a number people involved with it that worked for the original Alfalfa’s.
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