The Consumer Goods Forum (CGF) is out with its annual “Top of Mind” survey, which it says is “based on a sample of 443 decision makers in the consumer goods industry, from 45 countries, reflecting a broad range of international views,” providing some insight into retailer and supplier priorities.
The survey reveals that when all segments’ priorities are merged, “corporate responsibility” is at the top of the “top of mind” list, up from its number two position last year. Food and product safety was number two, up from fourth place a year ago; “the economy and consumer demand” was number, down from its top-ranked position a year ago. Retailer and supplier relations came in fourth, and consumer health and nutrition was in fifth place.
Taken on their own, retail priorities are, in order:
• The economy and consumer demand.
• Corporate responsibility.
• The retail/brand offer.
• The competitive landscape.
• Food and product safety.
As for suppliers:
• Corporate responsibility.
• The economy and consumer demand.
• Food and product safety.
• Retailer and supplier relations.
• Consumer health and nutrition.
The survey reveals that when all segments’ priorities are merged, “corporate responsibility” is at the top of the “top of mind” list, up from its number two position last year. Food and product safety was number two, up from fourth place a year ago; “the economy and consumer demand” was number, down from its top-ranked position a year ago. Retailer and supplier relations came in fourth, and consumer health and nutrition was in fifth place.
Taken on their own, retail priorities are, in order:
• The economy and consumer demand.
• Corporate responsibility.
• The retail/brand offer.
• The competitive landscape.
• Food and product safety.
As for suppliers:
• Corporate responsibility.
• The economy and consumer demand.
• Food and product safety.
• Retailer and supplier relations.
• Consumer health and nutrition.
- KC's View:
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I think a lot of people would be surprised that there is any sector in the business that doesn’t look at the economy as the biggest priority and concern ... but maybe that is an America-centric view. I would not have thought so, but maybe...
On the other hand, insiders tell me that the CGF increasingly is perceived as an organization that is removed from US sensibilities ... especially US retailing sensibilities. The few US retailers who supported CGF when it was CIES seem less enthralled with it at the moment, and this is something that CGF likely is going to have to work on if it is going to gain traction here.
