The Chicago Tribune reports that Starbucks plans to make a “big splash” in the single-serve coffee market as soon as it wrests control of its packaged coffee business from Kraft Foods.
According to the story, “Experts say that any significant effort by Starbucks is likely to transform the $509 million single-serve coffee market in the U.S. by bringing more consumers into the fold. According to Euromonitor International, single-serve coffee accounted for only 7 percent of the fresh coffee market in 2010. But that's up from 2 percent in 2008, and it is expected to hit 10 percent in 2012 ... Lynn Dornblaser, director of consumer-products insight at Mintel International, said a meaningful Starbucks entry could be a ‘catalytic event’ in single-serve coffee.”
According to the story, “Experts say that any significant effort by Starbucks is likely to transform the $509 million single-serve coffee market in the U.S. by bringing more consumers into the fold. According to Euromonitor International, single-serve coffee accounted for only 7 percent of the fresh coffee market in 2010. But that's up from 2 percent in 2008, and it is expected to hit 10 percent in 2012 ... Lynn Dornblaser, director of consumer-products insight at Mintel International, said a meaningful Starbucks entry could be a ‘catalytic event’ in single-serve coffee.”
- KC's View:
