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Duncan Mac Naughton, the former Supervalu executive who has been in charge of consumables, health and wellness, and since last October, now has been named Walmart’s chief merchandising officer, replacing John Fleming, who left the company last August.

The Wall Street Journal writes that Mac Naughton will report to Bill Simon, the company’s head of US operations, “under whom Wal-Mart is rejiggering its merchandise approach as it tries to break a string of six straight declines in U.S. same-store sales, or sales at stores open at least a year ... Wal-Mart has been going back to the ‘Everyday Low Price’ approach that founder Sam Walton built the company on and is pulling back on an abundance of ‘rollbacks,’ or deep discounts, that it was placing on single products throughout stores. Wal-Mart is also returning pallets full of merchandise to main aisles, which it calls ‘action alleys.’ Wal-Mart miscalculated that customers would take to the decluttering efforts, and the stepped-up rollbacks didn't produce commensurate sales.”

Mac Naughton originally came to Walmart in 2009 as chief merchandising officer for its Canadian operations.
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