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Safeway has introduced its new Open Nature line of 100 percent natural foods, saying that the initiative continues “its leadership in the retail food industry as an innovator in health and nutrition offerings.”

According to the company, “Open Nature is a new line of more than 100 products made with 100% natural ingredients from natural sources, with nothing artificial added. The first Open Nature items are available now in Safeway’s meat departments, featuring fresh beef and pork, fresh chicken, chicken sausages, bacon and beef hot dogs. Additional Open Nature products will be available throughout the year across even more categories such as bread, yogurt, ice cream, salad dressing, frozen foods and many others.”

Safeway says that “Safeway holds these exclusive products to high standards, ensuring that every item in the Open Nature line is made only with ingredients from natural sources. In addition to these high standards, each of the products adheres to specific guidelines. For example, Open Nature meat and poultry products must also meet the following criteria: raised without antibiotics, no added hormones, fed an all-vegetarian diet, and no artificial preservatives.”

The Open Nature line is being added to Safeway’s O Organics, Eating Right, and Eating Right For Kids lines.
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