business news in context, analysis with attitude

• The New York Times this morning reports that “Pepsi Refresh, the online fund-raising contest with a $20 million giveaway for charitable causes and nonprofit groups, is again receiving complaints that its results are being manipulated. A few nonprofit groups say that recent winners have used a mysterious service to propel themselves into the winning ranks, and complain that the practice breaks Pepsi’s ban on proxy voting and on votes from international locations ... In a statement, Pepsi said it was committed to maintaining the integrity of the contest, and that it deployed a variety of proprietary methods to identify fraudulent votes and remove them from the system.”
KC's View: