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Winn-Dixie Stores announced that it is making the move into digital marketing with a web-based interactive circular, store locator, online shopping list, and online advertising and revenue sharing platform.

Powering the deployment of Winn-Dixie’s digital marketing programs in MyWebGrocer, which says that the addition of the Florida-based retailer brings the total number of stores using its products and services to more than 10,100 nationwide.

Full disclosure: MyWebGrocer is a longtime and valued MNB sponsor.
KC's View:
The thing is, I have to admit that I had not been on Winn-Dixie’s website for sometime, so I took a quick look when I got the MyWebGrocer news. And I don’t think it is hyperbole to suggest that this is a smart move for Winn-Dixie, which, when it comes to an online presence, desperately needs to find its way into the 21st century.