The Washington Post reports that while there is some level of optimism about modest sales increases during the holiday shopping season, it may be tougher for small and independent retailers to see positive movement since so many big companies are spending a small fortune advertising various sales and promotions.
The best response, various experts and analysts tell the Post, is for small retailers to a) sell products that the big guys don’t sell, b) offer services (from cooking classes to workshops) that the big guys don’t offer, and c) provide a more intimate and service-driven connection to the shopper’s needs and desires.
The best response, various experts and analysts tell the Post, is for small retailers to a) sell products that the big guys don’t sell, b) offer services (from cooking classes to workshops) that the big guys don’t offer, and c) provide a more intimate and service-driven connection to the shopper’s needs and desires.
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It never is easy, the Post notes, but it is only by doing these things that small retailers can give themselves any sort of differential advantage.
This isn’t rocket science. But sometimes, it is important to be reminded of what the cost of doing business is these days.
