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• The Business to Consumer (B2C) Alliance, made up of “more than a dozen corporations representing hundreds of billions of dollars in global commerce...working together to address a growing need for accurate product information accessed via mobile devices and the Internet,” was announced today by its facilitators, GS1 US and GS1 Canada, not-for-profit organizations that are part of the global GS1 standards body.

The current list of participants includes: AT&T; Cisco; The Coca-Cola Company; IBM; The J.M. Smucker Company; Johnson & Johnson Consumer Group of Companies; Kraft Foods; The Kroger Co.; the Massachusetts Institute of Technology's Auto-ID Lab; Microsoft Corp.; NeoMedia Technologies; PepsiCo, Inc.; Premier healthcare alliance; Procter & Gamble; and Scanbuy, Inc. The National Retail Federation (NRF) is also participating, contributing its knowledge of retail operations, including global retail-specific standards, to the group. 
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