Phusion Projects, the company that makes Four Loko, has agreed not to send any more of the controversial premixed caffeine-and-alcohol drink to New York State.
Four Loko already has been banned by Michigan, Washington, Utah and Oklahoma, and retailers that include Haggen, Wegmans and Tops have said they will not sell it any more.
The company said that it made the promise to state officials because it wants to be known for cooperation, not controversy.
Four Loko already has been banned by Michigan, Washington, Utah and Oklahoma, and retailers that include Haggen, Wegmans and Tops have said they will not sell it any more.
The company said that it made the promise to state officials because it wants to be known for cooperation, not controversy.
- KC's View:
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Too late. Four Loko is quickly becoming the poster child for irresponsible marketing, of a willingness to exploit young people’s worst instincts for money.
If I were Phusion, I’d start spending some money on R&D...and maybe coming up with something a little more palatable.
