US News & World Report has a story about how retailers are getting out in front of the traditional Black Friday beginning of the holiday shopping season, leaking details of sales and promotions to news outlets and websites that are more than happy to get out the word.
Some of the leaks are exactly that - unauthorized, sometimes inaccurate, and giving the competition a heads up on the deals that will be offered. But at a time when consumers are expected to be looking hard for sharp discounts, there also is a feeling that getting out advance word is one way of differentiating oneself from the competition.
Some of the leaks are exactly that - unauthorized, sometimes inaccurate, and giving the competition a heads up on the deals that will be offered. But at a time when consumers are expected to be looking hard for sharp discounts, there also is a feeling that getting out advance word is one way of differentiating oneself from the competition.
- KC's View:
