In his “we got shellacked” post-election press conference yesterday, President Barack Obama handed 7-Eleven a golden marketing opportunity, suggesting that he might hold a "Slurpee Summit" with the new Republican leadership.
The line played off criticism that Obama had offered during the recent campaign, saying that Republicans stood around drinking Slurpees while Democrats did the hard legislative work.
USA Today reports that “White House officials were contacted late Wednesday by officials representing 7-Eleven with a proposal for the Slurpee brand to cater a Slurpee Summit between key Democrats and Republicans. The summit could be at the White House — or wherever the president chooses.”
7-Eleven also will launch a new ad campaign emphasizing the proposal, positioning the Slurpee as a product that brings people together.
The line played off criticism that Obama had offered during the recent campaign, saying that Republicans stood around drinking Slurpees while Democrats did the hard legislative work.
USA Today reports that “White House officials were contacted late Wednesday by officials representing 7-Eleven with a proposal for the Slurpee brand to cater a Slurpee Summit between key Democrats and Republicans. The summit could be at the White House — or wherever the president chooses.”
7-Eleven also will launch a new ad campaign emphasizing the proposal, positioning the Slurpee as a product that brings people together.
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