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The Vancouver Sun reports that Sobey’s is looking to improve its reputation in the sustainable seafood department by pushing “seafood suppliers and producers to run sustainable fisheries and farms to sell their fish at 1,300 Sobeys stores across the country under retail banners that include Thrifty Foods and IGA. Sobeys, the second-largest grocer in Canada, is the latest to release a sustainable seafood policy as food retail giants jostle to convince eco-conscious consumers of their commitment to protect vulnerable fish stocks.”

According to the story, “The new policy comes just a few months after Sobeys placed near the bottom of Greenpeace Canada's annual supermarket ranking on seafood sustainability, with a score of 14 per cent, ahead of Co-Op (12 per cent) and Costco (seven per cent). The Overwaitea Food Group came out on top with a grade of 51 per cent, followed by Loblaw (43 per cent), Safeway (36 per cent), Wal-Mart (28 per cent) and Metro (21 per cent).”

And, the Sun writes, “In an interview, David Smith, vice president of sustainability at Sobeys, said it's not enough to sign on to certification programs to phase-out at-risk species from fish counters, so Sobeys has teamed with Sustainable Fisheries Partnership, an international non-governmental group that works with seafood suppliers and producers to create sustainable operations.”
KC's View:
Give credit to Sobey’s for responding to a situation that it felt put it at a competitive disadvantage.