The Pittsburgh Post Gazette reports that Giant Eagle is using a new advertising campaign, featuring both real staff and customers, and a new slogan as part of its effort to “use every tool in its cart to fend off retailers with discount niches or specialties such as natural foods.”
The new slogan is, "That's my Giant Eagle Advantage."
It replaces "Make every day taste better,” which itself replaced the longtime slogan, "It takes a giant to make life simple.”
The new slogan is, "That's my Giant Eagle Advantage."
It replaces "Make every day taste better,” which itself replaced the longtime slogan, "It takes a giant to make life simple.”
- KC's View:
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I’ve always liked the verisimilitude of using real people in ads. It just adds credibility.
