• The Financial Times reports Tesco is “experimenting with further beefing up its Clubcard loyalty scheme as it fights to boost sales growth in its home market. Britain’s biggest retailer has issued high-spending Clubcard holders with a coupon to earn triple points on their shopping. The move follows a scheme to let customers double the value of Clubcard vouchers in certain product areas ... The move has raised questions among some analysts as to whether Tesco is considering a more permanent shift from double to triple points to continue the sales momentum from the loyalty scheme last year.”
- KC's View:
The question seems to be whether Tesco, which has seen some slight UK market share slippage in recent quarters, is trying to “buy” new customers through these Clubcard promotions.