Advertising Age reports that a new study from The Nielsen Company says that the time spent by Americans “on social media accessed from PCs rose from 15.8% in June 2009 to 22.7% in June 2010 ... while online gaming gained more modestly to 10.2% of online time from 9.3% a year earlier. But that was enough to push gaming past e-mail, which fell to 8.3% of online time spent at the PC from 10.5% a year earlier.
- KC's View: