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The Minneapolis/St. Paul Business Journal reports that Target Corp. is partnering with Ben & Jerry’s to sell two flavors - Berry Voluntary and Brownie Chew Gooder - “created to encourage customers to volunteer in their local communities through a promotion called “Scoop it Forward.” An affiliate website helps shoppers find volunteer opportunities in their neighborhoods.

“After registering for a volunteer activity — and forwarding the volunteer program to five friends — that person and each of his or her friends will receive a coupon for a free pint of Ben & Jerry’s ice cream, redeemable at Target stores, while supplies last.”
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