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• In what calls “an unusual fusion of business and politics,” Walmart’s executive vice president of corporate affairs and government relations, Leslie Dach, is drawing reporters’ attention to what are being called “Walmart moms,” who could have an important role in determining the outcome of upcoming elections.

These moms, Politico notes, “went 46-39 for Barack Obama in 2008 but are now pinching pennies and are now voting generic Republican on the congressional ballot.”

The Washington Post writes that these moms have been identified in a poll commissioned by the retailer: “Wal-Mart Moms tend to be younger than women overall (71 percent are between 18-44 years old) and white (67 percent); their household income on average falls heavily into two categories -- those who make under $50,000 (46 percent) and those who make between $50,000 and $100,000 (43 percent). Three quarters of them offer support for environmental groups and nearly half (46 percent) describe themselves as moderates ... Wal-Mart Moms comprise 30 percent of all female voters, making them approximately 16 percent of the overall electorate.

“Their views about politics, at least according to this poll, are decidedly fractured. Slightly more than half (53 percent) of Wal-Mart Moms approve of the job President Barack Obama is doing and 43 percent of the group identify themselves as Democrats as compared to 39 percent who call themselves Republicans.” However, at this point in time they seem to be drifting to the political right.
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