A lot of you may have been the recipients of an email from MNB earlier this week in which Michael Sansolo and I offered a special deal on our book, “The Big Picture: Essential Business lessons from the Movies.”
What you may have noticed is that there was an expiration date on the special offer: May 31, 2010.
In publishing and marketing circles, this is what is technically known as a “goof.” (Which would make the guys who actually sent the email “goofs.” Mea culpa, mea culpa, mea maxima culpa....)
The good news is that the expiration date was supposed to be July 31, 2010. And is again.
So if you’re interested in our book, click here. (If you’re not, sorry to have wasted your time.)
BTW ... we think you will be amused by one small anecdote about this screw up.
Both Michael and I read the copy. Our publishers read the copy. And nobody noticed the incorrect date.
The email went out, and within an hour, both Mrs. Content Guy and Michael’s wife sent us emails pointing out the error.
Which only means that we should have let them proofread the copy before we sent anything out.
What you may have noticed is that there was an expiration date on the special offer: May 31, 2010.
In publishing and marketing circles, this is what is technically known as a “goof.” (Which would make the guys who actually sent the email “goofs.” Mea culpa, mea culpa, mea maxima culpa....)
The good news is that the expiration date was supposed to be July 31, 2010. And is again.
So if you’re interested in our book, click here. (If you’re not, sorry to have wasted your time.)
BTW ... we think you will be amused by one small anecdote about this screw up.
Both Michael and I read the copy. Our publishers read the copy. And nobody noticed the incorrect date.
The email went out, and within an hour, both Mrs. Content Guy and Michael’s wife sent us emails pointing out the error.
Which only means that we should have let them proofread the copy before we sent anything out.
- KC's View:
